CarolineRD
Takes a refreshing approach to health and well-being. Reframing the negative attitudes around eating healthy and living a balanced life. She encourages mindful eating through educational clinics, online blog posts and one-on-one consultations. CarolineRD promotes putting thoughts into action to help clients build a positive body image.
WHO
Dieters and people with eating disorders
WHY
Caroline needed help in clearly identifying her company's purpose so she could build a business strategy and create content that would resonate with her audience.
WHAT
Company purpose workshop
Brand mission
Brand assets
Addressing Diet Culture
It's easy to get trapped in a vicious spiral of dieting, over-eating. Today's culture of information overload it doesn't take much to become confused and discouraged while searching for a healthier, more fulfilling path to well-being.
CarolineRD wants to improve the lives of Austinites by teaching mindful eating techniques to revitalize health and wellness!
Purpose Discovery Workshop
Conducting a one-on-one workshop I walked her through many UX design techniques to weed out the fluff and bring her vision to life by creating a business strategy and developing a consistent online presence for her practice.
Takeaways
Caroline's passion propelled us to discover and define the true purpose for CarolineRD.