Educate2Envision
Non-profit relies on donations to support and sponsor underprivileged youth in Honduras. They needed more clicks on the existing Donate button...but how?!
Users
The non-profit's website was not getting the attention and donations neccessary to fund their work. How could they better engage donors.
Experience
Educate2Envision relies on donations to support and sponsor underprivileged youth in Honduras.
Design
Tasked with redesigning the donation button for the non-profit which aids and educates impoverished youth in Honduras. After conducting a heuristic analysis of the site, structural and consistency issues needed to be addressed. By building a stronger hierarchy and restructuring the navigation I was able to improve usability and appropriately highlight the main CTA button.