LogRocket.identify(uid); Meredith Patrick | Strategic Experience Design

Meredith Patrick ©2018

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Educate2Envision

Non-profit relies on donations to support and sponsor underprivileged youth in Honduras. They needed more clicks on the existing Donate  button...but how?!

Users

The non-profit's website was not getting the attention and donations neccessary to fund their work. How ​could they better engage donors.

Experience

Educate2Envision relies on donations to support and sponsor underprivileged youth in Honduras.

Design

Tasked with redesigning the donation button for the non-profit which aids and educates impoverished youth in Honduras. After conducting a heuristic analysis of the site, structural and consistency issues needed to be addressed. By building a stronger hierarchy and restructuring the navigation I was able to improve usability and appropriately highlight the main CTA button.​

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